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Seek Space

Seek space is a concept built on the idea, to effectively change the way someone feels about an object (brand, product, art, music, etc.), you must help the subject seek space from the distractions of the modern world, so they can fully experience it.

Attention, being the ultimate currency, is constantly being withdrawn by everything you interact with throughout the day. As attention seeking tools like social media, smartphones, and streaming services grow in popularity, they fight and optimize for every last second of yours.

Fast forward years of compounding optimizations and new technologies being released, your attention will be drained in even faster more efficient ways. Ultimately robbing you of full rich experiences, as your attention will be diverted to quickly to notice.

The idea of seek space is to help you create gaps in people’s attention with profound experiences or moments through your desired medium (brand, product, art, etc.) allowing you to have the ability to change how they feel.

This blog will be used as a tool to further flesh out this idea and frameworks that can be leveraged and applied for everyday life, art, marketing, etc.

Give Me Space

Engagement of modern day audiences has shifted in a major way and it is becoming increasingly difficult to capture their attention. NO longer can you assume somebody is just going to sit down and watch TV, uninterrupted. They are going to be sitting at the TV, with their phone in their hand scrolling the social feeds or the web. To that end, it feels that all dynamism has been lost. Thousands of companies, or people are screaming at the top of their lungs for your attention.

This shift has consumers seeking space.

Let’s take last year’s Super Bowl for example. This is the big dance for a marketer, its the one time consumers actually like to engage with commercials and is something they look forward to seeing. We see companies drop tens of millions of dollars on what will be their ad of the year. While commercials become increasingly outrageous in trying to make you laugh, or cry, they all seemingly go about it in the same way. Last year’s standout ad, a QR code that bounced around the screen for a minute with cheap 8 bit music. This ad drove over 20 million users to take a picture of it in just a minute.

This ad created space from all the other ads. If people were looking at their phones, the repetitive monotone music was sure to have the consumer look up after about 15 seconds of hearing it. Some people claim they thought their TV was broken or the Super Bowl commercials were being hacked. The blank screen with QR code created intrigue and inspired fast simple action. It created space for an experience to take place.

Our audiences want space, we need to engage in a different way for them to find it.